In observance of International Day of the Elderly 2024, IMA Nemom organized a public awareness program in collaboration with Madhava Kavi Samskruthi Kendram (MKSK) at Malayinkeezhu. The event was inaugurated by Sri Malayinkeezhu Venugopal (Chairman, MKSK) and chaired by Sri S. K. K. Nair (Patron, MKSK). Dr. Arun Shankar, Medical Director of Jothydev Diabetes and Research Centre and Secretary of IMA Nemom, delivered a session titled "Ageing with Dignity: The Importance of Strengthening Care and Support Systems for Older Persons Worldwide." The session highlighted the medical and social challenges faced by the elderly and the need for robust care systems. The event witnessed a large and engaged audience, reflecting the community's commitment to supporting and caring for older adults.