Blue Specs Campaign by P. Kesavadev Trust was launched by Dr. Shashi Tharoor, MP at Jothydev's Diabetes Research Centre, Trivandrum. The blue colour denotes diabetes and the opacity signifies blindness. Diabetes is the commonest cause of blindness in the world. Blue Specs campaign aims at educating the masses on treating diabetes early and preventing vision loss. Jayapalan A Nair gave welcome and Sunitha Jothydev offered vote of thanks. The blue spec campaign got its inspiration from the IDF theme for World Diabetes Day i.e �Eyes on Diabetes�.